#164 Zaka Presents My Journey Victoria Tollossa

In this powerful episode, we sit down with Victoria Tollossa, the Founder and CEO of Illume, a personal branding agency helping entrepreneurs and executives amplify their impact. But Victoria’s path to success was anything but conventional.

Born bi-racial and navigating cultural challenges, Victoria migrated to the U.S. in pursuit of opportunity only to face homelessness. Despite the hardships, her passion for storytelling led her to a successful career as a professional songwriter, where she collaborated with top artists in the music industry. But a pivotal moment inspired her to shift gears, leveraging her expertise in branding, messaging, and storytelling to build a business of her own.

The Grammy-nominated, branding expert and two-time founder, Victoria shares how her cultural background, industry experience, and resilience shaped her entrepreneurial journey. We discuss personal branding in 2025, why first-gen immigrants should embrace visibility, and strategies to stand out in a crowded digital world.